Chandra, A., Rani, M., & Shukla, R. (2024). Consumer Ethnocentrism and Brand Preference in India’s FMCG Sector: A Comparative Study of CETSCALE and SCONET Scale. Ramanujan International Journal of Business and Research, 9(2), 25–37. https://doi.org/10.51245/rijbr.v9i2.2024.1558