CHANDRA, A.; RANI, M.; SHUKLA, R. Consumer Ethnocentrism and Brand Preference in India’s FMCG Sector: A Comparative Study of CETSCALE and SCONET Scale. Ramanujan International Journal of Business and Research, [S. l.], v. 9, n. 2, p. 25–37, 2024. DOI: 10.51245/rijbr.v9i2.2024.1558. Disponível em: https://rijbr.in/1/article/view/1558. Acesso em: 14 oct. 2025.