STUTI SHARMA; RUCHI SHUKLA. The Science of Sentiment: Decoding the Success of Emotional Branding in Strategic Marketing. Ramanujan International Journal of Business and Research, [S. l.], v. 10, n. 1, p. 14–25, 2025. DOI: 10.51245/rijbr.v10i1.2025.1597. Disponível em: https://rijbr.in/1/article/view/1597. Acesso em: 5 sep. 2026.