KUMAR, P. .; MOKHA, A. K. . A Study on Relationship Between Electronic Customer Relationship Management (E-CRM) and Customer Loyalty in the Banking Industry. Ramanujan International Journal of Business and Research, [S. l.], v. 5, p. 211–226, 2020. DOI: 10.51245/rijbr.v5i1.2020.224. Disponível em: https://rijbr.in/1/article/view/224. Acesso em: 28 mar. 2024.