Chandra, Ashish, Monu Rani, and Ruchi Shukla. 2024. “Consumer Ethnocentrism and Brand Preference in India’s FMCG Sector: A Comparative Study of CETSCALE and SCONET Scale”. Ramanujan International Journal of Business and Research 9 (2):25-37. https://doi.org/10.51245/rijbr.v9i2.2024.1558.