Ramanujan International Journal of Business and Research

Parental Perception of Alpha Kids’ Influence in General Buying Decisions during the Covid-19 Pandemic in India

2022-03-15T06:53:56+00:00

This paper aims (i) to identify the parental perception of alpha kids’ influence on general buying decisions, and (ii) to examine the impact of alpha kids’ demographics (age, gender, and sibling) on the influence exerted by them in general buying decisions in families in India during the Covid-19 pandemic. This study is based on a cross-sectional survey approach. Primary data for the study was obtained in February 2021 through a structured questionnaire generated on Google Forms from a sample of mothers of 400 alpha children (aged 8-11 years) from rural and urban areas of Delhi (India). Notable findings that emerged from this study revealed that Indian parents perceive their alpha kids to exert significant influence in general buying decisions and this influence is moderated to some extent by the age, gender, and birth order of the children. The results of this study extend interesting theoretical and practical implications for marketers and practitioners to have a better understanding of family consumption behavior in India. Marketers must take note of these observations while designing and implementing marketing mix strategies in respect of various goods and services meant for children/family consumption in India to sustain the impact of the Covid -19 pandemic.

Interrelation between the Institutional Investors and the Union Budget in the Indian Stock Market

2021-09-21T07:11:56+00:00

The key purpose of this study is to gauge the effect of yearly union budgets spanning from 2010 to 2021 through observing yields and volatility in the Indian bourse. Overall, 12 union budgets are considered in the Indian scenario. Further, the present work strives to relate the market returns with the investment activities adopted by foreign institutional investors (FII) and domestic institutional investors (DII). The event, i.e., the proclamation of the budget happens on February 1 every year and therefore 60 trading days which are sub-divided into 30 days before the budget and 30 days subsequent to the budget has been analyzed in the study. Moreover, the event window of 60 days has been bifurcated into a period of pre-and post-3 days, pre-and post- 15 days, and pre-and post- 30 days around the budget. Paired samples T-statistic and F-test have been used in the current study. The results suggest that the medium-term returns are significantly influenced by union budgets. The volatility is greatest in the short-term period subsequent to the budget proclamation and it reduces with increasing time. One startling thing to observe is that falling returns and rising volatility in the short-term period post-budget are due to the selling activities of foreign investors. It is recommended to hold the stocks in the post-budget short-term period irrespective of the falling returns till the long-term to book profits.

Accounts Receivable and Payable Interrelationships: Evidence from Indian Small Cap Companies

2021-11-22T07:11:00+00:00

Trade credit is vital for the survival of financial constrained SMEs, especially during the crisis. Companies act as both the proposers and recipients of trade credit. Credit proposed by companies for goods and services is represented by accounts receivable whereas credit is received by accounts payable. The present study focuses on determining the key component between accounts receivable and accounts payable. Further, it is estimating the causal relationship between trade credits offered and availed for the period 2011 to 2020 in Indian BSE small-cap manufacturing companies. The analysis is relevant in determining a company’s trade policy and working capital decisions. The analysis is carried out by panel unit root and co-integration test, followed by panel vector error-correction model and pairwise Granger causality test. Test results of the paper showed that in the short term, there is a one-way interaction from accounts receivable to accounts payable. This indicates that accounts receivable are deriving accounts payable, in terms of amount in the short run. In the long run, (a) in terms of amount, there is a one-way equilibrium connection between accounts receivable and payable & indicates that accounts payable is the dominant component and accounts receivable is the compromising component and (b) in terms of duration, there is two-way equilibrium relationship between accounts receivable days and accounts payable days so the researcher is unable to determine dominant component. The pairwise Granger causality result also confirmed the result of the VECM test.

Mediating role of Job Involvement between Workplace Spirituality and Work Satisfaction - An Evidence from Indian MSMEs

2022-03-29T02:17:55+00:00

This research paper analyzes the effect of workplace spirituality (WPS) on work satisfaction (WS). Further meditating effect of job involvement was assessed between WPS and WS. For the purpose of this study, a sample of 215 respondents from MSMEs have collected. The hypothesized model used in the study has been validated using SEM where relations among constructs such as WPS, WS, and JI were validated. Meditation analysis was done using PROCESS Macro in this study. The results of the study indicate that there is a relationship between WPS and work WS. It was evident from the results of the study that the variable of WPS is positively associated with job involvement. Furthermore, it was evident from the outcome of the study that job involvement has a partial mediating effect between WPS and WS. The study is done with a sample of 215 employees of the selected MSMEs from Delhi and NCR. The findings of the study suggest workplace spirituality is an important aspect to improve job involvement among employees. It is suggested to the managers in MSMEs to put emphasis on the spirituality dimensions of employees. This study contributes to the domain of spirituality in an organization. Though workplace spirituality has been explored and it also explores how job involvement plays an important role between WPS and work satisfaction.

Role of Information in Shaping Energy Efficiency Attitude: Case of Indian Urban Households

2022-01-04T11:11:46+00:00

With the recent announcement by the Indian Government to replace energy meters with smart meters, the study attempts to assess if the information provided by the smart meters to residential urban Indian energy consumers nudge them towards being energy efficient. For this purpose, we assess two types of information. First, innovative billing is provided by smart energy meters which provide information regarding consumers’ ‘own’ energy consumption and energy consumption by neighbors. Second, the information is provided through awareness programs by the government. By surveying 1751 urban Indian households and analyzing the data using two factorial ANOVA, the study finds that consumption-related information feedback through smart devices shall favorably shape the attitude towards energy efficiency. The paper also looks into the impact of various factors that affect the energy efficiency attitude of urban Indian households. The study has implications not only for the government but also for the marketers of smart meters.

Responding To The Clarion Call Of COVID-19: A study of impact of HR function and employee engagement on post-crisis organisation recoverability

2021-11-07T13:30:54+00:00

This empirical investigation attempts to trace the HR function enablers that contributed to organisational recoverability during the COVID19 crisis. The study adopts a dual approach of gaining the employee perspective as well as HR perspective of ten organisations operating in the national capital region of Delhi, India. A causal survey design was adopted to gain employee perspective through the analysis of quantitative data. The dependent variable of organisational recoverability was studied in relation to the independent variables of HR communication, HR support, HR collaboration, HR agility, HR anticipation of a crisis, and employee engagement.

In the second phase of the study, HR managers of ten organisations were interviewed to gain insights into HR initiatives during COVID19. The quantitative data was subjected to machine learning analysis (Rstudio, Random Forest) & qualitative data was analysed through content analysis. The results indicate that Employee Engagement, HR support, HR agility, & HR anticipation of crisis emerged as predictors for organisational recoverability. The emerging themes of qualitative interviews were - HR initiatives, HR communication, HR empowerment, employee engagement, knowledge management, and organisational learning. The study has implications for HR professionals and academicians.

Demographic Factors Determining Consumer Perception Regarding Heath Insurance in India: An Empirical Study

2022-01-05T16:38:16+00:00

Health and Health Insurance are the major concerns with which everyone is dealing in the present environment. In India, there is an increase in healthcare service perception. It gives a good opportunity for the healthcare industry to expand. There is an enlargement of health insurance in terms of ‘dimensions’ and ‘mechanism’ in order to give economic aid for services of health care to the patients, physicians, employers, insurance companies, pharmaceutical firms, and government. The main aim behind the expansion of health insurance schemes through healthcare reforms in the country is to reduce the poverty. A sample of 230 consumers of health insurance with different age groups and occupations were surveyed with the help of a standard questionnaire and random sampling to know their perceptions regarding health insurance. T-test, ANOVA, and Post Hoc test were applied to get the appropriate results. It has been found that there is a significant difference between males and females in their perceptions regarding health insurance. It is also seen that there is a significant difference in the perceptions regarding health insurance among the consumers belonging to different age groups and with different occupations.

Mediating Role of Psychological Capital between Dimensions of Organisational Culture and Employee Performance: A Study of Select Organisations

2022-01-05T15:54:14+00:00

Organisational culture plays a significant role in promoting the success of an enterprise. The study focuses on the impact of two dimensions of organisational culture: Developmental Culture (DC) and Relational Culture (RC). The mediating role of psychological capital between the dimensions of organisational culture and employee job performance is explored. The study is conducted on the financial and education sector of India. The model is tested using Confirmatory Factor Analysis and Structural Equation Modeling. The indirect effect of the cultural dimensions is found to be significant with psychological capital acting as a full mediator. The direct effect of organisational cultural dimensions is not significant on performance.