Ramanujan International Journal of Business and Research

Exploring the Linkages Between Firm’s Liabilities and Supply Chain Practices: Evidence from Indian SMEs

2026-03-21T05:46:55+00:00

The aim of this study is to clarify the supply chain and its importance by looking at how it affects the liabilities of the corporations. The research will evaluate the strengths and weaknesses of their supply chain practices and provide recommendations to strengthen the supply chain and reduce liabilities. This study utilised panel data techniques to analyse the data. The results indicate that operational cash flows have a positive effect, while long-term investment negatively impacts the liabilities of an organisation. Interestingly, financing cash flows are independent with respect to firms’ liabilities. To achieve better results, operational flows must be improved. Corporate liabilities can impact the financial performance of an SME. Hence, the policy of providing incentives for improved supply chain practices can further promote SMEs to strengthen their supply chain. Training programs and infrastructure improvement could also help to strengthen efficiencies in operations within supply chains.

The Science of Sentiment: Decoding the Success of Emotional Branding in Strategic Marketing

2025-05-16T19:37:42+00:00

In today’s competitive market, brands must do more than meet basic customer needs—they need to emotionally connect with their audiences. Emotional branding helps companies build deeper relationships by appealing to customers’ feelings, values, and aspirations. This strategy goes beyond product features, aiming to create trust and loyalty through meaningful experiences. This research explores how brands use different emotions in their marketing to influence consumer behaviour. It looks at key outcomes like trust, satisfaction, loyalty, and repeat purchases. Using descriptive analysis, PRISMA methodology, and real-life case studies from India and globally, the study highlights how emotional branding can drive stronger customer connections and long-term brand success. Finally, the paper introduces a new framework that highlights the importance and role of emotional branding in
modern marketing. This framework clarifies how emotional connections can give brands a competitive edge and foster lasting relationships with consumers.

Bibliometric Analysis of Electric Vehicles and Sustainability: Trends, Insights, and Future Directions

2026-04-09T06:38:55+00:00

EVs are increasingly at the forefront of academic and policy attention in the rush to sustainable transportation. This research offers a detailed bibliometric study of EV and sustainability research to explore its intellectual architecture, trends, and opportunities for future research. This study employs 593 publications (2016-2025), with descriptive bibliometric analysis, thematic mapping, and network analysis to explore trends, leading sources, co-operation, and key research topics in this field. The results show a strong growth in research, given an annual growth rate of 28.20% is expected to reach its highest in the period 2024-2025, which reflects a growing interest worldwide. Major contributions are published in top journals, including the Journal of Cleaner Production, while at the country level, significant collaboration is observed around China and the United Kingdom. Key themes reflect an evolution from basic themes like sustainability and electric vehicles to advanced themes like decarbonization, circular economy, and infrastructure transition. Through the application of the TCCM Framework, the study highlights research gaps such as a lack of theoretical and geographical diversity (mainly developed economies) and a preference for cross-sectional research designs. The study contributes by outlining a research framework focusing on multi-theoretical perspectives, the inclusion of developing economies, and the incorporation of longitudinal and mixed methods studies. These findings offer key insights for academics, policymakers, and industry leaders to facilitate sustainable mobility transitions.

Exploring the Nexus of Workplace Spirituality: A Bibliometric Analysis

2026-04-20T07:14:58+00:00

This study conducts a bibliometric analysis of Workplace Spirituality (WPS) research to examine its intellectual structure, emerging themes, and research trends. A total of 610 English-language articles indexed in Scopus and Web of Science from 1998–2024 were analyzed using Biblioshiny in RStudio’s Bibliometrix package. The findings reveal significant growth in WPS research, with the highest publications recorded in 2021. Neha Garg emerged as the most influential author, while the Journal of Management, Spirituality & Religion was the leading journal. The USA and India contributed the most publications and citations. Major themes include workplace spirituality, job satisfaction, spiritual leadership, and Islamic workplace spirituality. The study offers valuable insights for scholars, policymakers, and organizations seeking future research directions and innovative HR practices.

Role of the National Rural Livelihoods Mission in Socio-Economic Empowerment of Minority Women of Self-Help Groups (SHGs)

2025-04-30T18:01:03+00:00

The purpose of the research article is to analyse the role of the National Rural Livelihoods Mission (NRLM) in the socio-economic empowerment of minority women in the Lawkhowa Community Development Block in the Nagaon district of Assam. Methodology: The study visited 210 minority women members of Self-Help Groups (SHGs) using a predeveloped interview schedule. After deducting incomplete responses, the set of 200 respondents’ views were considered for analysis. Data analysis is carried out with the help of SPSS. The ANOVA test and percentage are utilised to interpret the data. Findings: The findings reveal that NRLM does not significantly contribute to the socio-economic progression of minority women in the study area. Limitations: The period of the study is limited to only 6 months. Implications: The implications of the research suggest that NRLM has little positive impact on
the socio-economic empowerment of minority women in rural areas, particularly in the Lawkhowa Community Development Block. Originality: The originality lies in the focus on analyzing the specific impact of NRLM on minority women in a particular geographical area, offering insights into the effectiveness of the program in addressing socio-economic challenges among these women.

Demographic Determinants of Product Knowledge and Purchase Attitude Towards Refurbished Electronics: A Mixed Research Approach

2026-03-15T12:58:47+00:00

The refurbished electronics industry is providing sustainable solutions to the rising electronic waste in India by increasing the lifespan of electronics. Despite the numerous benefits associated with these green products, such as discounts, warranties, eco-certification etc., there exists a huge gap between the demand and supply of the products. The current study adopts a mixed method approach to develop insights into the awareness, perception & attitude of people concerning refurbished electronics through semi-structured interviews of 30 participants and analyses the influence of demographic factors such as age, gender, income, occupation etc. on product knowledge and the purchase attitude of the consumers towards refurbished electronics through a survey of 200 respondents. The data was analysed using SPSS and NVivo. The study revealed that gender wise difference is prevalent with respect to product knowledge. However, significant differences were found across different income groups and professions with respect to product knowledge. Qualitative study revealed that affordability and environmental benefits perceived by the customers are the major contributors for buying refurbished goods. The paper can help marketers in formulating and tailoring their business and marketing plans according to the demographic variables. Also, on a theoretical side the researchers
can add to the knowledge of consumer behavior by exploring more comprehensive behavioral models based on mixed approach.

Echoes of Sentiment: Unraveling the Impact of Market Psychology on the ESG Index in India

2026-04-05T08:31:00+00:00

Environmental, Social, and Governance (ESG) investing has gained prominence as investors increasingly consider sustainability factors alongside financial returns. This study explores the relationship between market sentiments and the performance of the NIFTY100 ESG Index in India. Employing monthly data from August 2012 to February 2024, market sentiments are proxied by the Business Confidence Index,Consumer Confidence Index, and India VIX, with exchange rates and interest rates as control variables. Using the Autoregressive Distributed Lag (ARDL) model in EViews 9, the findings reveal the presence of overconfidence bias among investors. ESG stocks are often perceived as safe-haven assets due to strong government backing, leading to reduced risk perception. However, during periods of heightened optimism, investors shift toward riskier assets, whereas declining confidence increases the preference for ESG investments. Notably, rising market uncertainty prompts investors to liquidate ESG holdings in favor of ultra-safe assets like bonds. Additionally, currency appreciation and high interest rates exert a significant negative impact on the ESG index. It conveys that Indian investors prioritize portfolio returns over sustainability. These insights contribute to understanding the behavioral dynamics influencing ESG investing in emerging markets, offering valuable implications for policymakers and investors.

Enhancing Financial Accuracy and Reliability: A Study on AI-Driven Accounting Automation

2025-07-21T15:26:44+00:00

The integration of Artificial Intelligence (AI) into accounting practices has emerged as a transformative force in enhancing financial accuracy, operational efficiency, and decision-making processes. This study investigates the impact of AI-driven accounting automation on the accuracy and reliability of financial reporting within contemporary business environments. For the study, primary data were collected from accountants, accounts managers, finance analysts, and academic researchers. To assess whether perceptions significantly differed from a neutral stance, a one-sample t-test was applied, using a test value of 4, which represented the midpoint of the 7-point Likert scale. The research examines how accounting applications utilizing using AI-driven automation tools streamline routine tasks, including data entry, transaction categorization, reconciliation, and compliance monitoring. Theresults provide strong evidence that accounting professionals and academician perceive AI tools as significantly accurate and reliable in the context of accounting. The widespread agreement across various aspects of AI performance indicates a high level of trust and acceptance of these technologies. Such perceptions are essential for the continued integration of AI in professional practice, as positive user attitudes often drive adoption and effective utilization.