Ramanujan International Journal of Business and Research

Factors Motivating Young Investors towards Continuation of Use of Mobile Applications for Investing in Stocks and Mutual Funds: A Regression – ANN Approach

D. D. CHATURVEDI, Nirmal Singh, Saumya Chaturvedi — Tue, 31 Dec 2024 00:00:00 +0000

Mobile applications have made transactions possible at the fingertips. There is a huge acceptability of mobile wallets and payment as well as investment mobile apps among people. In recent years, the participation of the young Indian population has significantly increased in the stock market and mutual fund’ investments. There is a very important role of mobile applications in this overwhelming participation. This study tests the important antecedents of technology adoption on the continuation of use of mobile applications by youth for stock market and mutual funds investment. This study is descriptive in nature, in which data were collected from 311 young investors between the age group of 18 to 35. The final questionnaire contained 21 statements. The data analysis was conducted with the help of “Exploratory Factor Analysis (EFA)” and “Multiple Regression Analysis (MRA)”. The results were further validated with “Artificial Neural Network”. ANN was applied 10 times while taking 70% data for training and 30% data for testing. The study confirms that “perceived ease of use”, “perceived usefulness”, “social influence” and “trust” play a significant role in ensuring the connection of young investors with the mobile applications

Exploring the relation Between Personality, Career Anchoring, Training, and Entrepreneurship

ABHA P SHUKLA, Pragati Singh — Tue, 31 Dec 2024 00:00:00 +0000

The association between personality traits, training in business ideation, career anchoring, and entrepreneurship is examined in this study. Independent Sample t-test and one-way ANOVA were performed statistically using IBM-SPSS Statistics 20. Using a convenience sample, participants were chosen from online forums, incubators, and entrepreneur education programs. The study shows how personality affects entrepreneurship, how training affects entrepreneurship readiness, and how career anchors play a part in career choices. Additionally, it emphasizes the many phases of business conceptualization and how they affect budding entrepreneurs. For educators, career counselors, and legislators interested in promoting entrepreneurship, these findings are pertinent. This research advances our knowledge of the intricate entrepreneurial ecosystem and identifies potential directions for future studies and programs to encourage entrepreneurship and career advancement.

Consumer Ethnocentrism and Brand Preference in India's FMCG Sector: A Comparative Study of CETSCALE and SCONET Scale

Ashish Chandra, Monu Rani, Ruchi Shukla — Tue, 31 Dec 2024 00:00:00 +0000

This research aims to delve into the dynamics of consumer ethnocentrism in India's Fast-Moving Consumer Goods (FMCG) sector, focusing on prominent companies such as Hindustan Unilever Limited (HUL), Indian Tobacco Corporation (ITC), Dabur India Ltd, Nestle, and the Godrej Group. The study seeks to investigate whether Indian consumers exhibit a preference for domestically produced goods over foreign-made products and aims to understand how consumer sentiments influence their purchasing decisions. Furthermore, the research aims to identify the underlying factors that shape consumer buying behavior towards products from both Indian and international companies

This study consists of two parts: theoretical part explain the relevance of consumer ethnocentrism and the consumer attitudes towards the locally produced goods in literature review section. Empirical section, which involves a comparative study of two well-established scales- CETSCALE and SCONET Scale. CETSCALE – Consumer Ethnocentrism Tendencies Scale ( developed by shimp and Sharma 1987) is used to reveal tendency to prefer product made domestically in contrast to those of foreign origin. Whereas, SCONET- Scale of Consumer Ethnocentrism (Maison et al 2018) preference of national brand over international brand. The main finding demonstrated that Indian consumers have nationalist feeling towards the national brands. ITC company would be chosen by 21.6% of consumers for their purchase. This study benefited both domestic and international business in marketing decision, segment targeting, brand positioning and advertising strategies for businesses looking to cater to the preferences and attitudes of Indian consumers in the FMCG sector.

An Empirical Assessment of the Mediation Effect of Business Concern exhibited by Indian Consumers on the Relationship between Environmental Concern and Environmental Conscious Behavior

REETIKA JAIN — Tue, 31 Dec 2024 00:00:00 +0000

The environmental effects of consumption have become a serious issue. Environmental degradation has intensified over recent years due to rapid economic growth and ensuing overconsumption. For a business, green orientation is both an opportunity and a challenge. Enterprises are targeting greener substitutes for their consumers. Consumers’ response to green marketing has also been favorable. Still, the switching behavior (i.e., in favor of green products) of consumers is a slow process because a shift from a non-green product to a green product requires a sacrifice from consumers in the form of paying a higher price for the green product and reduced income due to job cuts in specific industries that are not eco-friendly. India, as an emerging market, is experiencing rapid economic growth with increased urbanization and changes in consumption patterns that are contributing to environmental hazards. Given India’s emerging economic context and growing urbanization, green behavior often entails perceived personal and economic trade-offs. This study, therefore, investigates the relationship between environmental concern (EC) and environmentally conscious consumer behavior (ECCB) in India, while exploring the mediating roles of pro-business concern (PBC) and anti-business concern (ABC). Using a structured questionnaire, data were collected from 262 Indian consumers. Constructs were measured using validated scales, and mediation analysis was conducted using structural equation modeling (SEM). The findings of the study suggest that while Indian consumers express concern for the environment, their behavior may be directly driven by attitude rather than filtered through business related concerns. The study contributes to green consumer literature in emerging markets and recommends focused policy initiatives to promote ECCB across demographic segments.

The Transformative Effects of Artificial Intelligence, Machine Learning, and Blockchain on the Fintech Sector: A Systematic Review

Uday Acharya, Nimesh Bhojak — Tue, 31 Dec 2024 00:00:00 +0000

The Fintech industry is going through a major shift fueled by the application of Artificial Intelligence (AI), Machine Learning (ML), and blockchain technology, which are growing in significance due to increasing consumer demand for innovative financial products. This systematic review investigates the role of these technologies in transforming Fintech, their uses, advantages, and challenges. A systematic search of literature on major databases was done to select relevant studies, using strict selection criteria to guarantee methodological quality and relevance. Qualitative analysis was used to synthesize key themes and findings. The review emphasizes the role of AI in the provision of personalized financial advice and stringent fraud detection mechanisms to improve customer experience. ML is able to advance predictive analytics, leading to better market forecasting and risk assessment. Blockchain technology is a secure and decentralized platform for transactions that provides better transparency and operational efficiency in the financial industry. There are still problems associated with regulatory issues, data privacy, and ethics despite these developments. The results highlight the profound influence of AI, ML, and blockchain on the Fintech industry while underlining the importance of future research aimed at creating ethical guidelines that guarantee the responsible implementation of such technology. Such frameworks are important in ensuring the greatest benefits at the expense of addressing risks such as fairness, transparency, and accountability. In conclusion, this review illustrates how AI, ML, and blockchain are revolutionizing Fintech by enhancing security and efficiency, but also necessitates cautious consideration of ethical considerations as these technologies advance.

Green Supply Chain Management and Customer Satisfaction: A Bibliometric Analysis

Navneet Kumar, H. K. Dangi — Tue, 31 Dec 2024 00:00:00 +0000

A bibliometric analysis was conducted of the literature on green supply chain management (GSCM) and customer satisfaction (CS). It was revealed through analysis that the field has grown significantly in recent years, with the most significant increase in publications in the last decade itself. Most influential works and authors in the GSCM and CS fields were identified through this study. Analysis revealed that a small number of scholars have produced a disproportionate number of influential works. However, as the field matures, an increasing number of authors are contributing to the research. The study also highlighted the growing interest in the formal modelling of GSCM with practical applications. This is an essential and growing era of research, as it can assist companies to improve their customer satisfaction and environmental performance. Data were retrieved from the Scopus database, and bibliometric analysis was conducted using VOSviewer and the Bibliometrix package in R to visualize co-authorship networks, keyword clusters, and citation patterns.

Evaluating the Effectiveness of Indian Social Welfare Policies in Enhancing Citizen Happiness: Implications for Economic Stability and Business Ecosystems

Suresh Kumar Garg, Ranjana Deswal — Tue, 31 Dec 2024 00:00:00 +0000

Citizen happiness is the main thrust of the social welfare policies. A happy society is essential not only for a good quality of life but also for economic stability, growth, and a good business ecosystem. Several articles and research studies show that the happiness of people is becoming a business imperative, as when people are happy, businesses, society, and the state thrive. A happy workforce increases productivity because employees are more focused, creative, and entrepreneurial (Elliot et al 2018). In this paper, the effectiveness of the social welfare policies of the governments in India is studied in achieving the objective of citizen happiness. In the study, first, the relevance of the policy and intensity of implementation by way of providing resources/budgets as well as deploying good processes, persons, and systems to implement are examined. At a second level, the implications of happy citizens, who are the workforce for the business, are studied towards creating a business ecosystem of high productivity, creativity, and innovations, along with a positive and cooperative environment with quality, safety, and environmental consciousness.

The Landscape of Mandatory Corporate Social Responsibility in India over a decade (2013-2023): An Empirical Analysis

Lovleen Gupta, Priya Harjai, Rashmi Goel — Tue, 31 Dec 2024 00:00:00 +0000

This paper highlights how CSR in India has evolved after the mandated regulation under the Companies Act 2013. The parametric test such as regression, ANOVA, t-test, and visualisation approach has been applied to understand how CSR has fared from the year 2014 to 2023. In this study, a tremendous increase in CSR expenditure has been administered with a continuous compounding growth rate of 12.84% every year, and the non-PSU sector has contributed majorly than the PSU sector with a notion of long-term vision. The disparity in the allocation of CSR funds statewide and in the thematic area has been noticed wherein developed states receive the highest allocation due to the presence of manufacturing hubs and offices. Also, companies try to invest their funds in activities that are beneficial for their reputation and aligned to their business. This paper suggests safeguarding multi-stakeholders' interests by creating an obligation for companies to invest in two activities every year with a modification in the thematic area every three years.