THE EMERGING RETAIL LANDSCAPE: CREATING AND DELIVERING A SEAMLESS CUSTOMER EXPERIENCE

Abstract

Retail touches the lives of people all over the globe, the beneficence of retail services in augmenting competencies for diverse consumer goods and services has been duly acknowledged. Retail, a traditional activity involving buying and selling of products has been reinvented with the effects of modernization, liberalization and deregulation. Retailing has emanated as a significant sector becoming much more formal and critical and has been proved to be conducive to the economic growth. With market liberalization, growing consumerism and the entry of corporate players, the Indian retail sector is currently experiencing developments at an evolutionary rate like nowhere else in the world. Services like retail need to be strengthened by identification of key success factors. The study seeks to explore the critical aspects as retail moves from traditional to modern, from single to multiple to omni-channel. It identifies the significant issues which retailers need to address to devise competitive strategies.