Green Supply Chain Management and Customer Satisfaction: A Bibliometric Analysis

Abstract

A bibliometric analysis was conducted of the literature on green supply chain management (GSCM) and customer satisfaction (CS). It was revealed through analysis that the field has grown significantly in recent years, with the most significant increase in publications in the last decade itself. Most influential works and authors in the GSCM and CS fields were identified through this study. Analysis revealed that a small number of scholars have produced a disproportionate number of influential works. However, as the field matures, an increasing number of authors are contributing to the research. The study also highlighted the growing interest in the formal modelling of GSCM with practical applications. This is an essential and growing era of research, as it can assist companies to improve their customer satisfaction and environmental performance. Data were retrieved from the Scopus database, and bibliometric analysis was conducted using VOSviewer and the Bibliometrix package in R to visualize co-authorship networks, keyword clusters, and citation patterns.