Awareness of Consumer Rights: A Comparative Study

Authors

  • Kanwal Jeet Singh Assistant Professor, Department of Commerce, Ramanujan College
  • Minakshi Lehkar Assistant Professor, Department of English, Ramanujan College, University of Delhi
  • Suchi Patti Assistant Professor, Department of Commerce, Ramanujan College, University of Delhi

DOI:

https://doi.org/10.51245/rijbr.v2i1.2017.132

Keywords:

Consumer Rights, Consumer Awareness, Consumer Organisations

Abstract

This study compares the awareness of consumer rights in a metropolitan city as against remote areas. The primary data has been analysed to examine the impact of geographical location and occupation on customer awareness.

The study covers five factors, i.e., Cash Memo, MRP, Standardization Mark, Expiry Date and Quantity Check, which were considered by the consumers while purchasing the goods or services. Awareness of consumer rights - to be informed, to choose, to safety, to be heard, to seek redress and to consumer education are examined under the study. Furthermore, five modes of generating consumer awareness are considered, i.e., Govt. advertising campaigns, NGO's, consumer organisations, workshops and public gatherings. The research was conducted through a survey of respondents using a structured questionnaire. The study points to the pressing need for empowerment of the rural consumer.

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Published

2017-11-28

How to Cite

Singh, K. J. ., Lehkar, M. ., & Patti, S. . (2017). Awareness of Consumer Rights: A Comparative Study. Ramanujan International Journal of Business and Research, 2(1), 75–84. https://doi.org/10.51245/rijbr.v2i1.2017.132

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Articles