Published: 30-06-2025

Articles

Exploring the Linkages Between Firm’s Liabilities and Supply Chain Practices: Evidence from Indian SMEs

Mohammad Helal Allail, Sanjeev Kumar, Arvind Kumar, Prof. Kavita Singh

1-13

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The Science of Sentiment: Decoding the Success of Emotional Branding in Strategic Marketing

Stuti Sharma, Dr. Ruchi Shukla

14-25

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Bibliometric Analysis of Electric Vehicles and Sustainability: Trends, Insights, and Future Directions

Sakshi Malik, Dr. Krishan Kumar Boora

26-36

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Exploring the Nexus of Workplace Spirituality: A Bibliometric Analysis

Ravina

37-51

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Role of the National Rural Livelihoods Mission in Socio-Economic Empowerment of Minority Women of Self-Help Groups (SHGs)

AMRIT JYOTI LEKHARU, Sabita Bhagabati

52-62

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Demographic Determinants of Product Knowledge and Purchase Attitude Towards Refurbished Electronics: A Mixed Research Approach

Shweta Bansal, Sadaf Siraj

63-76

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Echoes of Sentiment: Unraveling the Impact of Market Psychology on the ESG Index in India

Amit Kumar Singh

77-86

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Enhancing Financial Accuracy and Reliability: A Study on AI-Driven Accounting Automation

Deepak Kumar Baser Deepak, Parul Dashora

87-97

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